Restaurant Rick Podcast

S1E22 — Domino’s Risky Bet (Chapter Two)

Restaurant Rick Season 1 Episode 22

Domino’s daring marketing campaign had gained attention. While their new menu recipes were being applauded, they were quietly making another bold change by devoting 50% of Domino’s administrative personnel to the marketing and digitized and analytical work. Spoiler alert. It’s working very well.